Linkbuilding

Exposure is one of the primary objectives of any advertising model. In conventional advertisements, advertisers expand their reach by relying on referrals.

To popularize products or services online, publishers generate more traffic hence more referrals to their sites through linkbuilding. The goal of linkbuilding is to improve the number of links that direct to a particular site by hyperlinking.

It involves four steps that begin with a project analysis, followed by research and preparation, then links development, and finally reporting and monitoring. Analyzing the project A thorough project analysis takes into account the kind of content hosted by the site and how it compares with other competing websites.

To device a preliminary plan, the current position and link popularity of the site must be reviewed. By analyzing this information, the number of backlinks required for the site can roughly be estimated.

Researching keywords and preparing contextual contents Contextual contents must be based around the popular keywords that users will most likely search in relation to the product or service being promoted. These keywords must be appropriately associated with the site and then submitted to web directories which will improve the likelihood of being found by potential clients through search engines.

Contextual contents take the form of anchor texts, link texts, and link descriptions. Developing links This step is carried out on an ongoing basis since links have to be submitted regularly to web directories so as to refresh the links and repair the broken ones.

In addition to general web directory submissions, advertisers can target a more specific market by submitting to niche web directories as well as in social media and bookmarking sites. Reporting and monitoring To improve the overall process of linkbuilding, regular reporting and monitoring of the status of the site are necessary.

This final step is essential for maintaining the site rankings as more keywords evolve and more websites compete for the same market.