Google Page Rank

As a business owner with an internet presence, it is understandable that you would want to learn more about Google page rank, and even wise to do so. More and more people today consult the internet to make their buying decisions, and unless those consumers know your URL specifically, they will likely use Google, the most popular search engine, to locate either your specific website or to search for keywords that may lead them to your site.

There is something to be said for implementing SEO strategies in your internet marketing efforts, but you also need to understanding what other components Google takes into account to rank pages. Google page rank essentially works to provide those who search for pages with a list of the most popular sites relevant to those keywords.

SEO comes into play, but backlinking is often considered to be more important in this aspect of internet marketing. Links to a specific page essentially serve to give a page a vote in this popularity contest, and so the more links you have to your page, the higher it will rank in relevant searches.

However, Google uses smart algorithms to make this calculation, and it actually penalizes websites that use link farms in an effort to garner higher rankings. So you want to avoid using the services of link farms.

Linking your site to these farm sites can really be a detriment to your efforts, and so all efforts at backlinking must be natural. This can take a lot of time and effort on your part, and so many businesses will utilize the services of a professional internet marketing firm as a means of outsourcing this work.

Because some efforts can be a detriment to your efforts, you do want to ensure you only work with a professional, knowledgeable firm.